How to Create Custom Gift Cards In 3 Minutes
In today’s fast-paced world, custom gift cards are more than just a convenient gift option—they’re a powerful tool for businesses looking to motivate their sales team, recognize their employees’ hard work, or acquire new customers.
Custom gift cards provide flexibility, personalization, and instant gratification, making them ideal for corporate incentives and rewards programs.
Best of all, with modern digital gift card solutions, you can create and deliver them in minutes—no printing required!
In this guide, we’ll walk you through how you can design, launch, and manage custom gift cards for your business without breaking a sweat.
What Are Custom Gift Cards?
Custom gift cards are gift cards that businesses can personalize with their branding, logos, and unique designs.
Custom gift cards are more personal and further improve brand recognition. Adding a message with a gift card provides another opportunity to highlight achievements as well.
Need Cards Fast?
While it can take days or even weeks to get physical gift cards, digital gift cards can be sent in seconds.
Why Custom Gift Cards are Perfect for Corporate Incentives and Recognition
Gift cards have become the go-to reward for a good reason. Here’s why they work so well:
Instant Motivation for Sales Teams
Sales incentives are most effective at boosting performance when they are timely.
Unlike bonuses and spiffs, which can feel abstract, digital gift cards give the flexibility of instant deliverability, allowing you to recognize achievements in real time – making the reward more personal and impactful.
Personalized Employee Recognition
Employees want to feel valued, and what better way to show appreciation than a personalized gift card that allows them to choose exactly what they want?
Rather than being locked into a single brand’s gift card, digital gift cards like the Toasty Choice Card allow employees to choose the brands they want, ensuring that every gift resonates with the recipient.
Effortless Customer Acquisition
Customized gift cards can be used as an effective tool for acquiring new customers, particularly in promotional campaigns.
Offering small-value digital gift cards to first-time customers or as a referral reward can be a great way to bring new business through the door.
Ready to Get Started?
Set-up a personalized demo of our custom gift card portal or sign-up and start sending rewards right away!
Step-by-Step Guide: Creating custom gift cards for corporate use in minutes
Creating and sending custom gift cards has never been easier. Here’s how you can accomplish it in just a few minutes:
Step 1: Select a Digital Gift Card Platform
The first (and most important!) step is to choose a digital gift card provider that can accommodate your corporate needs. We have a handy guide which compares some of the top digital gift card providers.
Pro Tip
Look for a platform that allows easy customization, scalability, and tracking – ensuring you can distribute, monitor, and manage your program effortlessly.
Step 2: Set the Gift Card Values
One of the biggest advantages of digital gift cards is the flexibility in setting the value on the fly. For corporate incentives, you might choose different amounts depending on the specific use case. For example:
- For sales incentives or spiffs, you might create tiers such as: $50 for hitting monthly targets or $100 for exceeding them. It can also be effective to zero in on a specific KPI, such as giving $50 for closed deals over a certain size.
- For employee recognition, smaller values such as $25 can be effective for spot awards while larger amounts can be used for big milestones such as birthdays and workiversaries.
- For customer acquisition, offering a $10 or $20 gift card can help drive first-time demos or purchases.
Step 3: Customize the Gift Cards
Our favorite step is making your gift cards feel personal by customizing the design. With Toasty, you can upload an image (such as your logo), choose colors that match your brand, and even include a custom message.
Message Tip
If you are sending a reward for a key accomplishment or milestone, use the message field to emphasize that!
EX: “Congratulations on CRUSHING your sales goal this month!”
Step 4: Track and Manage your gift cards
The best part about using digital gift cards is the ability to track usage. With Toasty, you have access to powerful reporting tools that show when gift cards are received successfully, allowing you to measure the success of your incentives and recognition programs.
Is an email address incorrect?
With Toasty, we will tell you if any emails fail to deliver. We even have an “Update & Send” feature which allows you to fix errors in seconds, saving you valuable time.
Top Use Cases for Custom Gift Cards in Corporate Settings
Let’s explore the specific ways custom digital gift cards can be used across your organization.
1. Sales Incentives
Motivate your sales team by offering custom gift cards for meeting and exceeding targets. Gift cards are an easy way to provide instant gratification, keeping your team focused and driven.
Example: Offer a $100 gift card to the top salesperson of the month or create milestone rewards, such as a $50 card for hitting 80% of the target and a $150 card for exceeding it.
2. Employee Recognition
Recognizing hard work and dedication is key to maintaining employee morale. Custom digital gift cards offer a personalized touch, allowing employees to choose a reward they truly want.
Example: Celebrate work anniversaries or successful project completions by sending employees a personalized gift card with a message of appreciation.
3. Customer Acquisition
Attracting new customers is easier when you have a reward to offer. Providing small digital gift cards for first-time customers or as part of a referral program can help incentivize people to try your product or service.
Example: “Sign up for our service and receive a $10 digital gift card as a thank-you!”
Maximizing the Impact of Digital Gift Cards in Corporate Programs
To make the most out of your digital gift card strategy, consider the following tips:
- Personalization Matters: The more personalized your gift cards, the more meaningful they’ll feel. Use custom messaging and branding to make recipients feel valued.
- Offer Flexibility: Consider the number of brand options a gift card gives recipients. Having many options will ensure that recipients are able to find a brand that resonates with them.
- Track Performance: Whether you’re using gift cards for sales incentives, employee recognition, or customer acquisition, tracking redemption and engagement can help you fine-tune your strategy for maximum results.
- Timely Distribution: For sales incentives, offer immediate rewards when targets are hit to keep momentum high. For customer acquisition, send gift cards at key moments like immediately after a sign-up or referral.
Conclusion
Custom digital gift cards are a powerful tool for driving key business objectives. By offering a quick, personalized, and scalable solution, you can ensure that your gift card program drives results and fosters loyalty.
With the ability to create and send custom cards in just minutes, there’s no reason not to take advantage of this versatile reward option.
Ready to motivate your team or acquire new customers? Set up a quick personalized demo to learn how to fully maximize your recognition or skip straight to signing-up if you’re ready to get started!
